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Brands fare well in Harris Interactive study on brand equity.
February 24, 2010
By: TOM BRANNA
Editor
Harris Interactive has released the 2010 results of EquiTrend, its annual brand equity study that measures more than 1,000 brands across 42 categories. While consumers are sweet on candy—Hershey’s Kisses was the highest rated brand in the entire survey—a few HBA items were ranked in the top 25. They included: Neosporin Ointment (No. 10), Dawn Dish Detergent (No. 19) and Johnson & Johnson (No.20). Tide Liquid was the highest ranked laundry detergent, one of the specific categories ...
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